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Branding your Business or Non-Profit – The Legal Considerations

May 25th, 2021 5pm – 615pm ET

Our Reblue 5-21 experts from the Parlatore Law Group include Elana Bertram (military spouse and patent attorney), Maria Jose Rivera (attorney specializing in entertainment, media, copyright, and startups), and Nicole Gaither (trademark attorney)

They will cover:

– Considerations for starting up a business
– Addressing the use of a name and logo
– Trademarks, copyrights, and patents
– The concepts of registering and continued use
– Image rights
– When it’s smart to contact an IP attorney for assistance.

Protecting your Personal Brand- The Legal Considerations

May 27th, 2021 5pm – 615pm ET

Our 3 experts from the Parlatore Law Group will cover:

– Image rights
– Publicity rights
– Trademark a brand
– Staying true to your brand
– Sponsorship and endorsement agreements involving name/image/likeness


Elana Bertram is a partner with Parlatore Law Group and practices in the fields of patent and trademark prosecution, general corporate law, mergers and acquisitions, and intellectual property licensing. Recent projects have included secured transactions and venture capital investments, patent drafting, and employee incentive compensation. Whether a company is at the “idea in a garage” stage, pursuing private equity, or ready for acquisition, her keen understanding of marketing and business strategies and a deep knowledge of intellectual property add unique value. She has helped clients monetize their ideas through licensing patents, crowdfunding, private equity, and grants.

Recent successful representations include PCT patent prosecution, defense of a cosmetics company accused of trade dress and trademark infringement, contract negotiations between small consulting firms and major partners, and government subcontract review.

She is a registered patent attorney with the United States Patent & Trademark Office, and admitted to practice in Connecticut and New York superior courts and the District of Connecticut federal court. Elana Bertram is Marine Corps spouse and resides in Hawaii.


Maria Jose Rivera, Counsel at Parlatore Law Group, is an entertainment lawyer admitted to practice in Florida and focused in the areas of copyright, trademark, litigation, international intellectual property and business-related matters. Drawing from storytelling, film, music and the arts, her practice is dedicated to empowering the artists, entrepreneurs, startups, innovators, authors, recalibrating small and independent business, arts and culture.

Maria Jose Rivera resides in Miami, Florida.


Nicole Gaither is a partner with Parlatore Law Group and practices trademark and copyright law to help creative entrepreneurs secure and protect their intellectual property so they can profit from the ideas they have worked hard to create and build.

Nicole Gaither resides in Washington, DC metro area.

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